Real results. Anonymised by client request. No fake screenshots.
Most agencies publish stretched stats and recycled mockups. I publish anonymised case studies with percentage outcomes, an honest portfolio summary, and the methodology behind every number. The raw dashboards stay private — you can verify them on a discovery call under NDA.
One account, in numbers
All figures from one active UK home improvement account, personally managed since December 2022. Performance varies by industry, market and account maturity — I’ll never promise the average is what you’ll get without auditing your account first.
Honest by default. GDPR-safe by design.
Other agencies’ case studies are often fiction, recycled mockups, or worse — client data published without permission. Here’s the system I use instead.
Named clients only with written permission
I never use a client’s name or logo until they’ve signed off on exactly how it appears. No exceptions, no ambush testimonials.
Percentage outcomes, never raw revenue
Public case studies show relative change (“+72% conversions”) rather than absolute spend or revenue numbers. Your competitors don’t need to know your margins.
Dashboards stay private
No screenshots of live Google Ads accounts on the open web. Ever. The risk to client confidentiality is too high.
Verify under NDA on a discovery call
Want to see the actual numbers behind any case study below? I’ll walk you through the source dashboard live on a call, under mutual NDA. No fluff.
Four UK sectors. Four common starting points. Four sets of results.
Below are anonymised but representative case studies drawn from accounts under my management. Numbers reflect actual outcomes; client names are withheld at their request.
From inherited mess to a forensic, profitable account in 6 months
Took over a 5-year-old Google Ads account spending around £4,200/month. Broad match keywords, no negatives, conversion tracking firing twice on the same form. Lead volume was inconsistent and the owner couldn’t tell which campaigns were profitable.
- Rebuilt account hierarchy by service type with one match type per ad group
- Reinstalled conversion tracking and added call tracking for phone leads
- Added 2,400+ negative keywords across the first 6 months
- Switched from Maximize Conversions to Manual CPC until volume justified bid automation
Splitting a black-box Performance Max into a measurable, multi-clinic system
Multi-location aesthetic clinic spending £6k/month on Performance Max only. No campaign segmentation, no per-clinic attribution, and no idea which locations were profitable. Treatment-specific lead quality varied wildly.
- Split Performance Max into a proper Search and Demand Gen structure
- Set up per-location and per-treatment conversion tracking
- Built dedicated landing pages for top 3 revenue-driving treatments
- Layered audience targeting by treatment intent and clinic catchment
Doubling valuation enquiries for an independent letting agent
Independent letting agent in the south east, £3k/month spend, last-click attribution, no remarketing in place. Decent click volume but disappointing valuation enquiry numbers and even worse instruction conversion downstream.
- Switched to data-driven attribution and added offline imports from CRM
- Built valuation-specific landing pages with property-style trust signals
- Added remarketing audiences for return visitors and abandoned valuation forms
- Refined geo-targeting to highest-value postcodes only
Plumbing-in offline conversions so the algorithm could finally find real buyers
UK B2B specialist firm spending £8k/month on Search. Plenty of clicks and form fills, very few qualified leads. No offline conversion imports from the CRM, so Google’s bidding had no signal of which leads actually closed.
- Set up offline conversion imports from Pipedrive/Zoho CRM to Google Ads
- Rebuilt ad copy variants by buyer persona and pain point
- Created sector-specific landing pages with ROI calculators and case study downloads
- Implemented LinkedIn audience cross-targeting via Customer Match
What clients say
I only publish testimonials with written permission and only after the client has had time to see real results. More are added as clients sign off.
Named testimonials coming soon
I’m intentionally selective about which testimonials I publish, and I’m currently collecting written sign-off from clients happy to be named. In the meantime, ask on a discovery call — I’ll happily connect you with current clients directly for a reference call.
The 10-Point Google Ads Waste Audit
Want to spot the leaks in your own account before talking to anyone? Download the same checklist I use on every audit. No email gate fluff — just the actual ten things I look at first.
- Search query waste
- Match type self-competition
- Bid strategy mismatches
- Broken conversion tracking
- Landing page mismatch
- Quality Score drag
- Geographic targeting leaks
- Attribution model defaults
The 10-Point Google Ads Waste Audit
A plain-English specialist checklist for spotting the leaks costing UK businesses thousands every month.
Want me to run this audit on your account?
A free 30-minute audit, run by the founder, not an account manager. You walk away with a prioritised fix list whether I end up working together or not.
Book your free audit →