What's included in the free Google Ads audit?

A full written review of your Google Ads account. Reply with your audit within 24 hours. It covers account structure, keyword strategy, ad copy, landing page recommendations, conversion tracking accuracy, and wasted spend. No obligation, no upsell, yours to keep.

What budget do I need to start?

There's no fixed minimum but most clients start at £1,000+/month in ad spend. I'll advise based on your goals and market.

How much does Google Ads management cost with PositionWorks?

Four plans: Core at £295/month for accounts spending up to £1,500/m, Performance at £595/month for £1,500 to £5,000/m (most popular), Growth at £895/month for £5,000 to £10,000/m, and Strategic from £1,295/month for £10,000+/m. All plans include account management, weekly or monthly optimisation, conversion tracking and reporting. The £695 setup fee is included when you commit to the 3-month initial term, and only becomes payable if you cancel early.

Are there long term contracts?

No. All plans are rolling monthly. You can cancel any time with 30 days' notice.

What if my results don't improve in the first 90 days?

That's exactly what the 90 Day Promise covers. If I haven't moved at least one of your three core metrics — cost per conversion, conversion volume or ROAS — in your favour within the first 90 days, you get the next month of management free while I keep working. See the 90 Day Promise page for the full terms.

I'm currently with another agency. How does a takeover work?

I handle the transition end to end. Once you give 30 days notice to your current agency I pick up access to your existing Google Ads, GA4 and tracking. I never wipe your account or campaigns without your sign-off. The first month is usually audit and stabilise rather than rebuild, so you don't lose performance during the swap.

Do you actually do the work yourself or is it outsourced?

All Google Ads work is done by the founder, Simon Smith, in-house in the UK. No offshore teams, no junior account managers learning on your account, no white labelling. You speak directly with the specialist running your campaigns every time.

Do I own my Google Ads account?

Yes, always. You own your account, your data and your campaigns. You keep full access at all times.

What industries does PositionWorks work with?

UK businesses across trades and home improvement (electricians, plumbers, builders, roofers), professional services (accountants, solicitors, consultants), healthcare and clinics, property and lettings, and B2B services.

Google Ads Management Pricing UK

Pricing

Simple, transparent pricing

Setup included with a 3-month start 90 day improvement promise

Core

Spend up to £1,500/m

Perfect for new businesses getting started with Google Ads.

£295/month

£695-setupINCLUDED

Account setup or review
Campaign structure & targeting
Keyword & search term management
Conversion tracking essentials
Monthly optimisation & reporting

Get Started

Performance

Spend £1,500 – £5,000/m

Best for businesses wanting stronger leads, better results and faster growth.

£595/month

£695-setupINCLUDED

Everything in Core, plus:
Deeper campaign planning
Enhanced tracking & call tracking review
Weekly optimisation & reporting
Ongoing testing & improvement

Get Started

Growth

Spend £5,000 – £10,000/m

For ambitious businesses ready to scale more aggressively.

£895/month

£695-setupINCLUDED

Everything in Performance, plus:
Advanced testing & CRO insights
Landing page recommendations
Competitor analysis
Strategic growth planning

Get Started

Strategic

Spend £10,000+/m

For larger budgets needing tailored strategy, oversight and scale.

From

£1,295+/month

£695-setupINCLUDED

Everything in Growth, plus:
Bespoke account strategy
Advanced budget allocation
Multi-campaign growth roadmap
Priority support & strategy calls

Book a Strategy Call

How it works

Plans run on a 3-month initial term, then monthly rolling with 30 days notice. Ad spend is additional and goes directly to Google.

90 Day Improvement Promise

No improvement in 90 days? I work for free until you see it.

The 90 Day Improvement Promise

If I have not delivered measurable improvement on the KPI I agreed in writing within 90 days, you can leave with no further notice and I waive your management fee for the month following. Read the full Promise terms.

Pricing FAQ

Questions about the pricing

Everything you might want to know about how PositionWorks charges. If anything is unclear, email [email protected].

What’s included in the monthly management fee?

Account management, weekly optimisation, search term review, negative keyword maintenance, bid management, ad copy testing, conversion tracking maintenance, monthly written reporting, a live shared Looker Studio dashboard, and direct WhatsApp or email access to Simon. Everything to do with running your Google Ads account.

Why is there a setup fee, and how does the waiver work?

The setup fee is £695 and covers the full account audit, conversion tracking installation, GA4 setup, call tracking installation, campaign restructure and the first round of optimisation. I waive this fee when you commit to the 3 month initial term. The fee only becomes payable if you terminate before the end of the initial term.

Why a 3 month initial term?

Google Ads needs time to learn, gather conversion data, and stabilise. Three months is the minimum window where the work I do can show measurable results. After the initial term, you can leave with 30 days notice anytime. The term also matches the 90 Day Improvement Promise.

Is ad spend included in the price?

No. Your Google Ads spend goes directly to Google from your own card or billing account. I never touch it. The management fee is purely for my time managing your campaigns.

How much should I budget for ad spend?

It depends on your industry, geography and goals. UK service businesses typically need £500 to £5,000 per month in ad spend to see meaningful results. I will agree the right starting budget during your free audit.

Can I cancel anytime?

Yes, with 30 days written notice after the 3 month initial term. There are no exit fees, no penalties, and you keep full ownership of your Google Ads account, conversion data, and remarketing audiences.

Are there any hidden fees?

No. The monthly management fee is the only fee. No retainer top ups, no per click charges from PositionWorks, no admin fees, no reporting fees.

Do you charge VAT?

I am not VAT registered at this time. All prices shown are the final amount payable.

How do I pay?

Payment is by card, Direct Debit or bank transfer, as agreed at signup, on a monthly subscription. Once you sign up via the Get Started form, you complete the payment setup through Stripe in a single step.

What is the 90 Day Improvement Promise?

If after 90 days of management I have not delivered measurable improvement against the KPI I agreed in writing at the start of the engagement, you can leave with no further notice and I waive your management fee for the month following.

Do you offer custom plans for larger accounts?

Yes. For accounts with multiple locations, multiple brands, international targeting, or spend over £15,000 per month, contact me at [email protected].

What if I am not running ads yet?

Core is built for you. The plan includes full account setup from scratch and the setup fee is waived for 3 month starts.

Ready to start?

Three minutes to sign up. 90 day promise built in.

Get Started →

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