How much should an electrician spend on Google Ads in the UK?

Most local electricians do well on £500 to £1,500 a month in ad spend. That's enough to win in a single town or service area at sensible cost per call.

What's a realistic cost per booked job?

Once a campaign is properly set up, £60 to £95 per booked job is a fair benchmark for UK electricians.

How long until I see results?

Calls usually start day one once campaigns go live. Cost per call typically drops 30 to 50% by month three.

Can you take over my existing Google Ads account?

Yes — and the account stays yours. I never gate your account behind a contract.

Should I do Google Ads or Local Services Ads first?

Google Ads first, almost always. They're more flexible and I can prove they pay back faster.

Do you handle the calls and form leads?

No — calls and form enquiries go straight to you. I make sure every lead is tracked back to the campaign and keyword that produced it.

Can you target specific postcodes or radius?

Yes. I target by postcode, radius, town, or any combination.

What if my campaign isn't profitable?

If you're not measurably better off after 90 days I'll work the next month for free until you are.

Do I need a website to run Google Ads?

You need somewhere people land after they click — but it doesn't have to be a 30-page website.

Will Google Ads work for a brand new electrician with no reviews?

Yes — Google Ads doesn't care about your review count the way Local Services Ads does.

Sign up and start your 90 day clock

Three short steps. Total time about three minutes. Setup is included in your monthly plan and your 90 Day Promise starts once your account is live.

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More leads at the same budget

Lower cost per lead

Higher return on ad spend (ROAS)

Starting from scratch

Choose your plan

All plans include the 90 Day Improvement Promise. All plans are rolling monthly after a three month initial term.

Management plan(Required)

Core — £295/month — for new or low spend accounts

Performance — £595/month — most popular, for accounts that need a turnaround

Growth — £895/month — for accounts scaling past £5k/month spend

Setup fee waived for new clients. Setup is normally £695 but waived when you commit to a 3 month start. This covers full account audit, conversion tracking setup, GA4 integration, call tracking installation, and the first round of campaign optimisation. If you cancel within the 3 month initial term, the setup fee becomes payable.

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The key terms in plain English

Initial term: three months from start date, then rolling monthly with 30 days written notice.
Setup fee: £695 waived when you complete the 3 month initial term. If you terminate before that, the setup fee becomes payable.
Management fees: non refundable once the calendar month has passed.
Ad spend: paid by you directly to Google. Not held by PositionWorks. Cannot be charged back from us under any circumstances.
90 Day Promise: if there is no measurable improvement against the agreed KPI within 90 days, you can leave with no further notice and I waive the management fee for the month following. The setup fee waiver also remains in place when you invoke the Promise.
Disputes: if you ever have an issue, email [email protected] first and give us 14 days to resolve before any chargeback or payment reversal. This is a contractual requirement.

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