Google Ads management built for UK healthcare & clinics.
Specialist Google Ads campaigns for UK healthcare practices. Real patient enquiries, transparent pricing, no long contracts. Backed by a 90 day improvement promise. Pick your trade below to see how it works for your service.
Pick your trade.
Each page covers the campaigns I run, real benchmarks, example ads, pricing and FAQs for that specific trade.
Google Ads for Private GPs
More new patient registrations, same day appointments and health screening enquiries. Built around GMC registered private GP practices in the UK.
See the private gps page →Google Ads for Aesthetic Clinics
More Botox, dermal filler and Profhilo consultations. Built around JCCP registered nurse prescribers and Save Face accredited clinics.
See the aesthetic clinics page →Google Ads for Physiotherapists
More new patient bookings for back pain, sports injury rehab and post surgery recovery. Built around HCPC chartered physios.
See the physiotherapists page →Google Ads for Weight Loss Clinics
More Mounjaro, Wegovy and Ozempic patient enquiries. Monthly recurring prescription revenue. GPhC pharmacy and GMC prescriber compliant.
See the weight loss clinics page →Google Ads for Hair Transplant Clinics
More premium FUE and DHI consultations. High AOV £3k to £10k+ with 0% finance positioning. GMC surgeon led clinics.
See the hair transplant clinics page →Google Ads for Opticians
More eye test bookings, designer frame sales and contact lens fittings. Independent opticians competing against national chains.
See the opticians page →Google Ads for Mental Health Therapists
More CBT, online counselling and couples therapy enquiries. Built around BACP and UKCP accredited therapists.
See the mental health therapists page →Google Ads for Dentists
More new patient registrations, implant consultations and Invisalign enquiries. Built around private dental practices, GDC registered, CQC compliant.
See the dentists page →private GPs, aesthetic clinics, dentists, physiotherapists, kitchen and bathroom fitters. Want yours next? Get in touch.
Common Questions About Google Ads For Healthcare Clinics
Straight answers from a UK Google Ads specialist who has spent over £1.34M for healthcare practices.
How much do UK healthcare & clinics typically spend on Google Ads?
Most successful UK healthcare practices spend between £800 and £3,500 a month on Google Ads. The right number depends on your service area, average job value, and how many jobs you can realistically take on each month.
For local healthcare practices we typically start around £1,000 to £1,500 per month and scale up as the data shows what is working.
Which healthcare practices work best on Google Ads?
Almost every practice can work well on Google Ads if the campaign is set up properly. The strongest results tend to come from practices with high enquiry value or urgent demand: private GPs, aesthetic clinics, dentists, physiotherapists.
Even smaller-ticket trades work well when ads are tightly targeted to high-intent local searches.
How long until I start getting leads from Google Ads?
Most trade campaigns start producing enquiries within the first 7 to 14 days. The first 30 days are about gathering data and removing waste. From month two onward you usually see steadier lead flow and a lower cost per lead.
How does Google Ads compare to directory listings, directory listings or Yell?
Directories give you shared leads that go to multiple competitors. Google Ads gives you exclusive enquiries that come straight to your phone or inbox.
Most trades we work with use directories as a backup and treat Google Ads as their primary lead source because the leads convert better and the customer relationship belongs to them, not the platform.
What is a good cost per lead for trades?
The UK average cost per lead across home services sits around £119 according to industry data. Our trade clients average £62.32 per lead because of tight targeting, strong landing pages and constant optimisation.
Anything under £80 per lead for a UK service business is generally a healthy result.
Do healthcare practices need a website to run Google Ads?
Yes. A landing page that loads quickly, explains what you do and makes it easy to contact you is critical. Without a strong page, you pay for clicks that never convert.
If you do not have one, we build a simple high-converting landing page as part of the setup.
What is the difference between Local Services Ads and Google Ads?
Local Services Ads (LSA) charge you per lead and require Google verification. They sit at the very top of the results with the green tick badge.
Standard Google Ads (Search) charge you per click and give you full control over keywords, landing pages and ad copy. Most trades benefit from running both, with LSA covering trust-led searches and Search Ads covering the wider intent funnel.
What makes PositionWorks different from other Google Ads agencies?
I run PositionWorks personally. You deal with a Google Ads specialist directly, not an account manager who passes work to a junior team.
Every campaign is built from scratch around your business with proven structures from over £1.34M in managed spend across UK healthcare & clinics. No long contracts, no tie-ins, just transparent monthly management.