Google Ads ManagementFor UK Businesses
Better enquiries
Less wasted budget
Managed personally
I'm Simon Smith, a Google Ads specialist. I personally manage your account to reduce waste, increase enquiries and deliver real results for your business.
No pressure. Just honest advice.
I’m Simon Smith, a certified Google Ads and Microsoft Advertising specialist with 12+ years’ experience running high-performing campaigns. Over the last 3 years, I’ve managed £1.36M+ in Google Ads spend for a UK home improvement business, improving lead quality, reducing waste, and making the ad budget work harder.
specialist from day one.
then complete flexibility.
No waffle.
Where Google Ads usually leaks money
Three common places ad spend gets wasted before most businesses notice.
| Search term | Match type | Clicks | Cost | Cost/conv. |
|---|---|---|---|---|
| buy cheap tools | Broad | 201 | £612.43 | £135.11 |
| free quote | Broad | 721 | £311.88 | £155.10 |
| jobs near me | Broad | 588 | £311.66 | £189.44 |
| diy ideas | Broad | 476 | £294.33 | £284.30 |
| cheap prices | Broad | 302 | £117.32 | £117.32 |
Loose Search Terms
Broad match keywords can pull in traffic that clicks but never becomes a real lead.
| Campaign | Clicks | Cost | Cost / Conv. |
|---|---|---|---|
| General Search | 1,604 | £1,260.71 | £42.87 |
| Brand Terms | 1,102 | £452.16 | £13.30 |
| Competitors | 674 | £312.45 | £206.23 |
| Display Remarketing | 378 | £245.77 | — |
| DSA, Old URLs | 186 | £164.21 | — |
Broken Tracking
If conversions are misconfigured, Google learns from weak events instead of real enquiries.
Quality Home Improvements
We offer a range of home improvement services throughout the UK.
- Reliable service
- Competitive prices
- Free quotes available
Poor Landing Page Intent
Paid traffic lands on pages with unclear offers, weak calls to action, or no call tracking.
Three years. One client. Real numbers.
An active Google Ads account I’ve personally run since December 2022. The figures below are from one anonymised UK home improvement account. Results vary by industry, budget and market conditions.
Get clear next steps for your Google Ads
A simple process. Real results.
I keep things simple and focused on what matters most — getting you more leads and a better return on your ad spend.
Find The Waste
I audit your account, uncover wasted spend and identify what’s leaking your budget.
- Account audit & analysis
- Wasted spend opportunities
- Clear priority list of issues
Fix The Foundations
I fix the leaks, rebuild campaigns and implement the right strategy for accurate results.
- Campaign & structure overhaul
- Tracking & conversion setup
- Stronger targeting & messaging
Scale What Works
I optimise, test and scale profitable campaigns to grow leads and revenue month on month.
- Scale profitable campaigns
- Improve ROAS & reduce CPA
- Ongoing optimisation & testing
Where are you with Google Ads right now?
Choose the option that fits you. I’ll review it personally and point you in the right direction.
Already running Google Ads?
Find My Wasted Spend
I’ll review your account and uncover wasted spend, weak campaigns, keyword issues and tracking problems holding you back.
- Find wasted spend & weak campaigns
- Fix keyword & targeting issues
- Resolve tracking & conversion problems
- Clear next steps to improve performance
New to Google Ads?
Get a Tailored Quote
Starting from scratch? Tell me about your business and goals and I’ll send a tailored quote, with an honest recommendation on budget and the right approach.
- A clear, tailored monthly quote
- Recommended starting budget
- The right campaign approach for your goals
- No obligation, no hard sell
Not sure it’s right for you?
Get a Straight Answer
I’ll give you a no-pressure suitability check to see whether Google Ads is likely to work for your business before you commit.
- Business & market suitability check
- Honest assessment of potential results
- Alternatives if Google Ads isn’t the fit
- Clear recommendation you can trust
Not sure which option fits? Start with the free audit and I’ll point you in the right direction — no sales pressure, just honest advice within 24 hours.
Where Google Ads works best
(and where it doesn’t)
I’m upfront about what will and won’t work. It saves time and gets better results.
Works well for
Businesses with clear search demand
People are already searching for your service on Google.
Companies that can track results
I can measure calls, forms and bookings to optimise what works.
Services worth £300+ per customer
Ensures there’s enough value to scale profitably.
Businesses ready to improve
Landing pages, offers and follow-up make a huge difference to results.
Not ideal for
Very low-margin products or services
Little room to afford clicks and generate profit.
Businesses with no clear search demand
If nobody searches for it, ads won’t help.
Companies unwilling to track results
Without tracking, you’re flying blind and results suffer.
Campaigns with tiny budgets
Expectations need to align with realistic budgets for meaningful results.
Simple, transparent pricing
Core
Perfect for new businesses getting started with Google Ads.
- Account setup or review
- Campaign structure & targeting
- Keyword & search term management
- Conversion tracking essentials
- Monthly optimisation & reporting
Performance
Best for businesses wanting stronger leads, better results and faster growth.
- Everything in Core, plus:
- Deeper campaign planning
- Enhanced tracking & call tracking review
- Weekly optimisation & reporting
- Ongoing testing & improvement
Growth
For ambitious businesses ready to scale more aggressively.
- Everything in Performance, plus:
- Advanced testing & CRO insights
- Landing page recommendations
- Competitor analysis
- Strategic growth planning
Strategic
For larger budgets needing tailored strategy, oversight and scale.
- Everything in Growth, plus:
- Bespoke account strategy
- Advanced budget allocation
- Multi-campaign growth roadmap
- Priority support & strategy calls
Plans run on a 3-month initial term, then monthly rolling with 30 days notice. Ad spend is additional and goes directly to Google.
No improvement in 90 days? I work for free until you see it.
Got Questions? I’ve Got Answers.
Everything you need to know about working with me. Still got a question? Ask it in the form below.
What’s included in the free Google Ads audit?
What budget do I need to start?
How much does Google Ads management cost with PositionWorks?
Are there long term contracts?
What if my results don’t improve in the first 90 days?
I’m currently with another agency. How does a takeover work?
Do you actually do the work yourself or is it outsourced?
Do I own my Google Ads account?
What industries does PositionWorks work with?
Two clear routes. Honest answers either way.
Pick the one that fits where you are. I’ll reply within 24 hours and your audit will be in your inbox.