Google Ads for Weight Loss Clinics UK

More weight loss enquiries from motivated patients. Less wasted spend.

Specialist Google Ads management for UK weight loss clinics. Built around the jobs you actually want, new patient consultations, eligibility assessments, medication-assisted programmes and lifestyle coaching. Real bookings from people ready to book.

Google Ads certified specialist Built for UK businesses 90 day improvement promise
Campaigns • Last 30 days
Weight Loss Clinic, Live performance
Calls booked
312
+24% MoM
Cost per call
£18.40
-31% vs avg
Conv. rate
11.2%
+2.1pp
Wasted spend
£0
Negatives in place
Calls bookedCost per call

Illustrative dashboard. Real client snapshot in Real Results below.

Google AdsCertified Specialist
UK BasedUK clients, UK accounts
90 day promiseImprove or no fee that month
TransparentFlat fees, no surprises
Why weight loss clinics win on Google Ads

Google captures the moment someone needs a weight loss clinic now.

SEO is slow to build. Directories bring volume but the wrong fit. Facebook ads catch people who weren’t actively looking. Google Ads put you in front of homeowners and landlords the second they type “weight loss clinic near me” into their phone. That’s why it works for trades that solve urgent problems.

High intent

“Emergency weight loss clinic” searches convert hard

Someone ready to start a programme today rarely shops around. They click the first credible result, complete the eligibility form, and book a consultation. UK average conversion rate for weight loss clinic searches is 9%+, twice the average across home services.

Local geo

Postcode level targeting cuts the wasted spend

Most weight loss clinics work a 15 25 mile radius. Google Ads lets us bid only inside that radius, exclude postcodes you don’t serve, and weight bids higher in your most profitable patches. No wasted clicks from someone 80 miles away.

Service split

new patient consultations, eligibility assessments, medication-assisted programmes and lifestyle coaching each get their own campaign

A landlord searching “New Patient Exam Birmingham” wants a different message and price than a homeowner searching “weight loss programmes”. We build a campaign for each so the ad, the landing page and the bid all match the job.

Call tracking

Every call is tracked back to the keyword that booked it

No call tracking means no clue what’s working. We hook up call tracking on every campaign so you know which keywords pay back, which ones to kill, and which ones to scale.

Negatives

A real negative keyword list keeps tyre kickers out

“Weight Loss Clinic courses”, “weight loss clinic salary”, “weight loss clinic training”, “free”, “DIY”, these search terms drain budgets daily. We block them on day one and keep the negatives list updated every month so your spend only buys real job enquiries.

Ad scheduling

Bids ramp up at the times jobs actually get booked

Most weight loss clinic calls come between 7am and 10am, plus a second spike at 5 7pm. We schedule bid uplift in those windows and dial back when nobody’s calling. Your budget gets spent when it earns the most.

Weight Loss Clinic campaigns we run

Built around the jobs that actually pay.

No generic “Licensed Weight Loss Clinic, Call Now” garbage. Each service gets its own ad copy, landing message and bid strategy so the right enquiry lands in your inbox, not the wrong one.

New patient enquiries
Wegovy & Ozempic
Mounjaro prescriptions
weight loss programmes
Initial BMI assessments
Annual programmes
Prescription refills
Online consultations
UK weight loss clinic benchmarks 2025 26

The numbers most agencies won’t show you.

£3.50, £7.50
Average UK CPC (varies by service + region)
8% to 12%
Conversion rate (UK weight loss medical sector benchmark)
£45, £100
Realistic cost per new patient enquiry (properly managed)
£800, £3,500
Sensible monthly ad budget (private weight loss clinic)

Source: 2025 UK private healthcare and pharmacy Google Ads benchmarks. Anyone quoting tighter numbers without seeing your account is guessing.

How we work

A simple 4 step process. No 90 day onboarding waffle.

01

Free audit

If you’re already running ads, I dig through the account and write you a plain English audit of what’s broken and what to fix first. If you’re new, I map a clean structure round your services and area.

02

Build & launch

Service split campaigns, geo and schedule dialled in, conversion and call tracking wired up, negative keywords seeded, ad copy written by a human. Live within 7 to 10 days of go ahead.

03

Optimise weekly

Search terms reviewed, negatives added, bids tweaked, ad copy tested, landing pages improved. Monthly call to walk you through what changed and what’s coming next.

04

Scale

Once cost per call is sub-£25 consistently, we widen the radius, layer on remarketing, add new services and grow the budget without breaking what’s working.

Real ad examples

This is what your search ads should actually look like.

Three quick mockups. Each one targets a different search intent. Each one uses the structure, sitelinks and callouts that turn impressions into booked jobs.

MOUNJARO PROGRAMME
Sponsored · Mmounjarouk.co.uk
https://www.mounjarouk.co.uk › mounjaro

Mounjaro From £165/month, GPhC Registered, Online Consult

MHRA approved Mounjaro (tirzepatide) for weight loss. GPhC registered pharmacy, GMC prescriber consultation included. Discreet delivery, monthly support and dose titration. No NHS waiting list.

WEGOVY
Sponsored · Wwegovyclinic.co.uk
https://www.wegovyclinic.co.uk › wegovy

Wegovy Weight Loss Programme From £199/month, Free Consult

Wegovy (semaglutide) prescribed by GMC registered doctors. Includes BMI assessment, dose titration plan, monthly check ins and 24/7 nurse support. Cancel any time. GPhC registered pharmacy.

FREE ASSESSMENT
Sponsored · Wweightlossquiz.co.uk
https://www.weightlossquiz.co.uk › quiz

Free 60 Second Weight Loss Quiz, See If You Qualify

Take our free 60 second quiz to see which weight loss medication is right for you. Reviewed by a GMC doctor within 24 hours. Programmes from £165/month including consultation, medication and support.

Illustrative mockups. Live campaigns rotate 15+ headline and description combinations so Google can find which lines convert in your area.

Real client. Real numbers.

Lifetime numbers from our UK home services portfolio.

The numbers below are from a UK home improvement client we’ve managed since December 2022. The principles, structure and discipline are exactly what we apply to weight loss clinic accounts, same playbook, just plugged into your services and your area.

£1.34M
Lifetime ad spend managed
21,500+
Conversions delivered
93.3%
Google Ads optimisation score
13.5×
ROAS (return on ad spend)
Since takeover (Dec 2022)
13,400+ qualified leads
£4,200 client average order value
13.5x estimated return on ad spend
Real leads, scaled with confidence. Budget still has headroom against Google's own recommendation.

Live UK home improvement client account, anonymised. Lifetime performance under our management. Not a weight loss clinic account, we’ve been honest about that. The mechanics are identical.

Google Ads vs Local Services Ads

Should you run Google Ads, Local Services Ads, or both?

Short answer: most established weight loss clinics want both. Here’s how they actually differ and which one earns first.

Google Ads (PPC)

More control. More room to scale.

Pay per click. You control keywords, ad copy, landing pages, geo, schedule, bidding. Best when you want to grow predictably, target specific services (eligibility assessments, medication-assisted programmes and lifestyle coaching), or already have lead capture set up. This is what we manage day in, day out.

Local Services Ads

Pay per lead. Sit at the very top.

Pay only when someone calls or messages you. Sit above standard Google Ads with the Google Guaranteed badge, strong trust signal for residential work. Less control, less scalable, but a solid extra lead source once you’re verified.

Our recommendation

Start with Google Ads. Layer LSAs once you’ve got data.

Google Ads first because we can prove it pays back, dial in your services, and feed the LSA quality score with positive reviews. Once cost per call is steady, we help you get verified for LSAs and run both. Most clients see 30 50% more leads from running both.

Simple monthly pricing

Pick the plan that matches where you are.

Flat monthly fees. Ad spend is separate and goes directly to Google. 30 days notice to cancel. Backed by my 90 day improvement promise.

Launch
For weight loss clinics new to Google Ads
£395 /month
Setup included with 3 month start
  • Google Ads account setup from scratch
  • Service split campaign structure
  • Keyword research & negatives
  • Conversion & call tracking
  • Monthly optimisation & reporting
Get started
Grow
For weight loss clinics ready to scale
£995 /month
Advanced growth strategy
  • Everything in Fix, plus:
  • Advanced testing & bidding
  • Landing page recommendations
  • Competitor analysis
  • Strategic growth planning
Get started
Ad spend is additional and goes directly to Google. Plans are monthly rolling with 30 days notice.
All plans backed by my 90 day improvement promise.

90 Day Improvement Promise

If I can’t show clear, measurable improvements in your weight loss clinic Google Ads account within 90 days, I’ll continue working at no management fee until I do. That’s how confident I am in the work.

Frequently asked

Weight Loss Clinic Google Ads, answered straight.

Real questions from real weight loss clinics running their own clinic.

How much should a weight loss clinic spend on Google Ads in the UK?

Most local weight loss clinics do well on £500 to £1,500 a month in ad spend. That’s enough to win in a single town or service area at sensible cost per call. A multi-clinic operation with three or four sites will usually spend £2,500 to £6,000 a month. We’ll size the budget to your jobs, your area and your van capacity, not pull a number out of thin air.

What’s a realistic cost per booked job?

Once a campaign is properly set up, £60 to £95 per booked job is a fair benchmark for UK weight loss clinics. New patient enquiries can come in cheaper. Big ticket work like multi-month medication-assisted programmes often costs more per lead but pays back many times over. We track every call so you see what each enquiry actually costs.

How long until I see results?

Calls usually start day one once campaigns go live. Quality of those calls improves over the first 4 to 6 weeks as we add negative keywords, refine bids and learn which search terms convert. Cost per call typically drops 30 to 50% by month three. Anyone promising you results within 7 days without seeing your account is selling you a story.

Can you take over my existing Google Ads account?

Yes, and the account stays yours. You give us manager access, we audit the account first, then restructure once you’ve signed off the plan. We never gate your account behind a contract. If we ever part ways, the account walks with you.

Should I do Google Ads or Local Services Ads first?

Google Ads first, almost always. They’re more flexible, more controllable, and we can prove they pay back faster. Once you’re getting steady reviews and consistent jobs, we’ll help you get Google Guaranteed and add LSAs as a second lead source on top.

Do you handle the calls and form leads?

No, calls and form enquiries go straight to you. We’re a Google Ads management agency, not an answering service. What we do is make sure every lead is tracked back to the campaign and keyword that produced it, so you know what your money is actually buying.

Can you target specific postcodes or radius?

Yes. We target by postcode, radius, town, or any combination. We can also exclude postcodes you don’t want jobs from (long drive, rough area, low average ticket, whatever). Geo targeting is one of the biggest levers in trade campaigns and most agencies do it badly.

What if my campaign isn’t profitable?

That’s what the 90 day promise is for. If you’re not measurably better off after 90 days I’ll work the next month for free until you are. If we hit a point where Google Ads genuinely isn’t right for your business, I’ll tell you straight and stop billing. I’d rather lose a client than waste their money.

Do I need a website to run Google Ads?

You need somewhere people land after they click, but it doesn’t have to be a 30 page website. A simple landing page that loads fast, says what you do, where you do it and how to call you is enough to start. We can recommend builders and templates that work for trades.

Will Google Ads work for a brand new weight loss clinic with no reviews?

Yes, Google Ads doesn’t care about your review count the way Local Services Ads does. As long as your landing page looks credible (clear pricing, photos of work, contact details, GPhC or NAPIT badge if you have one) you can compete from day one. Reviews come quickly once the calls start landing.

Google Ads Certified Specialist
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