Just me and your Google Ads. Not an agency assembly line.
PositionWorks is run by Simon, a Google Ads and Microsoft Advertising certified specialist with over 12 years of hands on experience running campaigns for UK businesses. When you hire PositionWorks, you work directly with him. No account managers in the middle. No junior staff learning on your spend.
12 years of Google Ads, condensed.
I have been running Google Ads campaigns for over twelve years. Started small, learning by doing on real budgets. Got obsessive about why something worked rather than just that it worked. Every account taught me something new about what moves the needle and what just looks like it does.
The last three years have been spent managing one substantial account end to end. Strategy, ad copy, bids, optimisation, reporting. All me. £1.36M+ of spend delivered 21,700+ conversions and showed exactly how a Google Ads account performs when one person owns it from start to finish.
Started PositionWorks to bring that same hands on approach to a small book of clients. One specialist, one client, one set of incentives. No account managers, no junior staff learning on your spend, no incentive to charge for things that do not matter.
Direct line to me, monthly improvement promise, no long contracts. The same setup I would want if I were on the other side of the relationship. That is the whole pitch.
Built on real campaigns, not pitch decks.
Four principles, applied to every account.
Just me, every time
Every email, every ad change, every report comes from me. No account managers. No outsourced ops. The person you spoke to first is the person managing your spend a year later.
No long contracts
Three month initial term while I get conversion tracking, GA4 and ad structure in place. After that it’s rolling monthly with 30 days notice. You stay because the work works, not because you’re locked in.
Transparent reporting
You see the same Google Ads account I do. No middleware dashboards making numbers look better than they are. Monthly written summary, plain English, no hiding behind jargon.
Accountable to results
The 90 Day Improvement Promise: measurable improvement against an agreed KPI inside 90 days, or you can leave without notice and that month’s management fee comes off. The setup fee waiver stays in place too.
My toolkit for running your account.
Every part of running a Google Ads account well needs a different skill set. I am certified in all five that matter. Earned through Google’s own training and tested every twelve months. Here is what each one means for the work I do on your account.
Catching demand at the moment it appears.
Building search campaigns that show up when someone is genuinely ready to buy, with copy and bidding tuned to your actual customer not Google’s “average” advertiser.
Making AI work for you, not against your budget.
Performance Max, AI Max, automated bidding. These are the campaign types Google is investing in for 2026 and beyond. Knowing how to feed them right (and where they fail) is the difference between wasted spend and compound growth.
Staying visible without burning budget.
Display campaigns done badly are how agencies eat through ad budget. Done right they bring back the people who already know you. Audience targeting, creative testing, frequency capping, the works.
Counting what actually matters.
Conversion tracking, GA4, server-side events, value-based bidding. Most accounts measure the wrong things and tune to the wrong signal. Getting this right is the single biggest lever in any Google Ads account.
Turning clicks into customers.
Traffic is the easy bit. Turning that traffic into actual leads, calls or sales is where most accounts fall apart. Mobile experience, landing page flow, form friction, all of it.
Bing and Edge: where the qualified searches your competition misses.
Most UK Google Ads agencies skip Microsoft Advertising. I run both. Bing skews older, higher household income, and converts better in trades and healthcare — so dual-platform adds 10–25% incremental qualified volume at sub-Google CPC.
Google Ads Certification
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