Google Ads management built for UK trades.
Specialist Google Ads campaigns for UK trade businesses. Real bookings, transparent pricing, no long contracts. Backed by a 90 day improvement promise. Pick your trade below to see how it works for your service.
Pick your trade.
Each page covers the campaigns I run, real benchmarks, example ads, pricing and FAQs for that specific trade.
Google Ads for Electricians
More high intent calls, less wasted spend. Built around emergency callouts, EICRs, EV chargers, rewires and consumer unit upgrades.
See the electrician pageGoogle Ads for Plumbers
More boiler installs and emergency calls. Built around boiler installs, emergency callouts, bathroom fits, leak repairs and central heating upgrades.
See the plumber pageGoogle Ads for Roofers
More roof installs and emergency calls. Built around emergency repairs, re-roofing jobs, leak fixes, slate and tile work and flat roof installs.
See the roofer page →Google Ads for Heating Engineers
More boiler installs and service callouts. Built around new boiler quotes, emergency breakdowns, landlord CP12 certificates and central heating upgrades.
See the heating engineer page →Google Ads for Solar Installers
More qualified solar enquiries from homeowners ready to buy. Built around solar PV, battery storage, MCS certified installs and free home surveys.
See the solar installer page →Google Ads for EV Charger Installers
More qualified EV charger install enquiries. Built around home installations, OZEV grant work, commercial fleet contracts and NICEIC approved engineers.
See the EV charger installer page →Google Ads for Heat Pump Installers
More qualified heat pump enquiries. Built around air source installs, ground source projects, BUS grant applications and MCS certified work.
See the heat pump installer page →Google Ads for Kitchen Fitters
More design enquiries and qualified showroom bookings. Built around bespoke kitchens, fitted installs, free design consultations and KBSA accredited work.
See the kitchen fitter page →Google Ads for Locksmiths
More emergency lockout calls and lock change jobs. Built around 24/7 callouts, lock changes, key cutting and high security upgrades.
See the locksmith page →Google Ads for Bathroom Fitters
More design enquiries and qualified showroom bookings. Built around full bathroom installs, wet rooms, walk-in showers and refurbishments.
See the bathroom fitter page →Google Ads for Loft Conversions
More design enquiries and signed projects. Built around dormer conversions, mansards, hip to gable and full design and build packages.
See the loft conversion page →Google Ads for Glaziers
More emergency boarding jobs and double glazing enquiries. Built around shop fronts, smashed windows, sealed unit replacements and FENSA registered fits.
See the glaziers page →Google Ads for Builders
More extension and renovation enquiries. Built around single and double storey extensions, full home renovations and FMB approved design and build.
See the builders page →Google Ads for Mobile Mechanics
More breakdown callouts and home service jobs. Built around roadside breakdowns, mobile servicing, MOT prep and engine diagnostics.
See the mobile mechanics page →Google Ads for Landscape Gardeners
More garden design and build enquiries. Built around patios, decking, lawns, planting and full BALI accredited garden transformations.
See the landscape gardeners page →heating engineers, damp specialists, kitchen and bathroom fitters. Want yours next? Get in touch.
Common Questions About Google Ads For Trades
Straight answers from a UK Google Ads specialist who has spent over £1.36M for trade businesses.
How much do UK trades typically spend on Google Ads?
Most successful UK trade businesses spend between £800 and £3,500 a month on Google Ads. The right number depends on your service area, average job value, and how many jobs you can realistically take on each month.
For local trades like electricians, plumbers and roofers I typically start around £1,000 to £1,500 per month and scale up as the data shows what is working.
Which trades work best on Google Ads?
Almost every trade can work on Google Ads if the campaign is set up properly. The strongest results tend to come from trades with high job values or urgent demand: roofers, heating engineers, electricians, kitchen fitters, solar installers, EV charger installers and damp specialists.
Even smaller-ticket trades work well when ads are tightly targeted to high-intent local searches.
How long until I start getting leads from Google Ads?
Most trade campaigns start producing enquiries within the first 7 to 14 days. The first 30 days are about gathering data and removing waste. From month two onward you usually see steadier lead flow and a lower cost per lead.
How does Google Ads compare to Checkatrade, MyBuilder or Yell?
Directories give you shared leads that go to multiple competitors. Google Ads gives you exclusive enquiries that come straight to your phone or inbox.
Most trades I work with use directories as a backup and treat Google Ads as their primary lead source because the leads convert better and the customer relationship belongs to them, not the platform.
What is a good cost per lead for trades?
The UK average cost per lead across home services sits around £119 according to industry data. My trade clients average £62.57 per lead because of tight targeting, strong landing pages and constant optimisation.
Anything under £80 per lead for a UK trade is generally a healthy result.
Do small trades need a website to run Google Ads?
Yes. A landing page that loads quickly, explains what you do and makes it easy to contact you is critical. Without a strong page, you pay for clicks that never convert.
If you do not have one, I build a simple high-converting landing page as part of the setup.
What is the difference between Local Services Ads and Google Ads?
Local Services Ads (LSA) charge you per lead and require Google verification. They sit at the very top of the results with the green tick badge.
Standard Google Ads (Search) charge you per click and give you full control over keywords, landing pages and ad copy. Most trades benefit from running both, with LSA covering trust-led searches and Search Ads covering the wider intent funnel.
What makes PositionWorks different from other Google Ads agencies?
I run PositionWorks personally. You deal with a Google Ads specialist directly, not an account manager who passes work to a junior team.
Every campaign is built from scratch around your business with proven structures from over £1.36M in managed spend across UK trades. No long contracts, no tie-ins, just transparent monthly management.