More electrical jobs from homeowners ready to book.
Less wasted spend.
Specialist Google Ads management for UK electricians. Built around the jobs you actually want, emergency callouts, EICRs, EV chargers, rewires and consumer unit upgrades. Real bookings, not Yell tyre kickers.
Google captures the moment
someone needs an electrician now.
SEO is slow. Yell brings tyre kickers. Facebook ads catch people who weren’t looking.
Google Ads put you in front of homeowners and landlords the second they type
“electrician near me” into their phone.
That’s why it works for trades that solve urgent problems.
“Emergency electrician”
searches convert hard
Someone with no power at 8pm doesn’t shop
around. They click the first credible result, ring
within 30 seconds, and book the job. UK
average conversion rate for electrician
searches is 9%+, twice the average across
home services.
Postcode level targeting cuts
the wasted spend
Most electricians work a 15–25 mile radius.
Google Ads lets us bid only inside that radius,
exclude postcodes you don’t serve, and
weight bids higher in your most profitable
patches. No wasted clicks from someone 80
miles away.
Every lead is tracked back
to the keyword that booked it
No conversion tracking means you are
guessing at what works. I track every
call and form submission on every
campaign, so you know which keywords
pay back, which ones to kill, and which
ones deserve more of the budget.
It brings paying jobs when you need them most.
Built around the jobs that actually pay.
Not guesswork. Every campaign is built to bring in high-intent enquiries for the electrical services that put money in your pocket.
The numbers most agencies
won’t show you.
Realistic Google Ads benchmarks for UK electrical campaigns, based on current home services PPC data and electrician-sector averages.
Source: 2025 Google Ads / home services benchmark data, cross-checked against electrician-sector PPC averages.
Actual results vary by location, competition, service type, tracking setup and landing page quality.
A simple process. Real results.
I keep things simple and focused on what matters most — getting you more leads and a better return on your ad spend.
Find The Waste
I audit your account, uncover wasted spend and identify what’s leaking your budget.
- Account audit & analysis
- Wasted spend opportunities
- Clear priority list of issues
Fix The Foundations
I fix the leaks, rebuild campaigns and implement the right strategy for accurate results.
- Campaign & structure overhaul
- Tracking & conversion setup
- Stronger targeting & messaging
Scale What Works
I optimise, test and scale profitable campaigns to grow leads and revenue month on month.
- Scale profitable campaigns
- Improve ROAS & reduce CPA
- Ongoing optimisation & testing
Lifetime numbers from my UK home services portfolio.
The numbers below are from a UK home improvement client I’ve managed since December 2022. The principles, structure and discipline are exactly what I apply to electrician accounts, same playbook, just plugged into your services and your area.
Live UK home improvement client account, anonymised. Lifetime performance under my management. Not an electrician account, I’ve been honest about that. The mechanics are identical.
Simple, transparent pricing
Core
Perfect for new businesses getting started with Google Ads.
- Account setup or review
- Campaign structure & targeting
- Keyword & search term management
- Conversion tracking essentials
- Monthly optimisation & reporting
Performance
Best for businesses wanting stronger leads, better results and faster growth.
- Everything in Core, plus:
- Deeper campaign planning
- Enhanced tracking & call tracking review
- Weekly optimisation & reporting
- Ongoing testing & improvement
Growth
For ambitious businesses ready to scale more aggressively.
- Everything in Performance, plus:
- Advanced testing & CRO insights
- Landing page recommendations
- Competitor analysis
- Strategic growth planning
Strategic
For larger budgets needing tailored strategy, oversight and scale.
- Everything in Growth, plus:
- Bespoke account strategy
- Advanced budget allocation
- Multi-campaign growth roadmap
- Priority support & strategy calls
Plans run on a 3-month initial term, then monthly rolling with 30 days notice. Ad spend is additional and goes directly to Google.
No improvement in 90 days? I work for free until you see it.
Electrician Google Ads, answered straight.
Real questions from real sparks. No marketing fluff.
How much should an electrician spend on Google Ads in the UK?
Most local electricians do well on £500 to £1,500 a month in ad spend. That’s enough to win in a single town or service area at sensible cost per call. A multi van operation covering three or four towns will usually spend £2,000 to £5,000 a month. I’ll size the budget to your jobs, your area and your van capacity, not pull a number out of thin air.
What’s a realistic cost per booked job?
Once a campaign is properly set up, £60 to £95 per booked job is a fair benchmark for UK electricians. Emergency callouts can come in cheaper. Big ticket work like full rewires or commercial maintenance often costs more per lead but pays back many times over. I track every call so you see what each enquiry actually costs.
How long until I see results?
Calls usually start day one once campaigns go live. Quality of those calls improves over the first 4 to 6 weeks as I add negative keywords, refine bids and learn which search terms convert. Cost per call typically drops 30 to 50% by month three. Anyone promising you results within 7 days without seeing your account is selling you a story.
Can you take over my existing Google Ads account?
Yes, and the account stays yours. You give us manager access, I audit the account first, then restructure once you’ve signed off the plan. I never gate your account behind a contract. If I ever part ways, the account walks with you.
Should I do Google Ads or Local Services Ads first?
Google Ads first, almost always. They’re more flexible, more controllable, and I can prove they pay back faster. Once you’re getting steady reviews and consistent jobs, I’ll help you get Google Guaranteed and add LSAs as a second lead source on top.
Do you handle the calls and form leads?
No, calls and form enquiries go straight to you. I’m a Google Ads management agency, not an answering service. What I do is make sure every lead is tracked back to the campaign and keyword that produced it, so you know what your money is actually buying.
Can you target specific postcodes or radius?
Yes. I target by postcode, radius, town, or any combination. I can also exclude postcodes you don’t want jobs from (long drive, rough area, low average ticket, whatever). Geo targeting is one of the biggest levers in trade campaigns and most agencies do it badly.
What if my campaign isn’t profitable?
That’s what the 90 day promise is for. If you’re not measurably better off after 90 days I’ll work the next month for free until you are. If I hit a point where Google Ads genuinely isn’t right for your business, I’ll tell you straight and stop billing. I’d rather lose a client than waste their money.
Do I need a website to run Google Ads?
You need somewhere people land after they click, but it doesn’t have to be a 30 page website. A simple landing page that loads fast, says what you do, where you do it and how to call you is enough to start. I can recommend builders and templates that work for trades.
Will Google Ads work for a brand new electrician with no reviews?
Yes, Google Ads doesn’t care about your review count the way Local Services Ads does. As long as your landing page looks credible (clear pricing, photos of work, contact details, NICEIC or NAPIT badge if you have one) you can compete from day one. Reviews come quickly once the calls start landing.
Two clear routes. Honest answers either way.
Pick the one that fits where you are. I’ll reply within 24 hours and your audit will be in your inbox.