What's included in the free Google Ads audit?

A full written review of your Google Ads account. Reply with your audit within 24 hours. It covers account structure, keyword strategy, ad copy, landing page recommendations, conversion tracking accuracy, and wasted spend. No obligation, no upsell, yours to keep.

What budget do I need to start?

There's no fixed minimum but most clients start at £1,000+/month in ad spend. I'll advise based on your goals and market.

How much does Google Ads management cost with PositionWorks?

Four plans: Core at £295/month for accounts spending up to £1,500/m, Performance at £595/month for £1,500 to £5,000/m (most popular), Growth at £895/month for £5,000 to £10,000/m, and Strategic from £1,295/month for £10,000+/m. All plans include account management, weekly or monthly optimisation, conversion tracking and reporting. The £695 setup fee is included when you commit to the 3-month initial term, and only becomes payable if you cancel early.

Are there long term contracts?

No long contracts. Plans run on a 3 month initial term, then roll monthly. After that you can cancel any time with 30 days' notice.

What if my results don't improve in the first 90 days?

That's exactly what the 90 Day Promise covers. If I haven't moved at least one of your three core metrics — cost per conversion, conversion volume or ROAS — in your favour within the first 90 days, you get the next month of management free while I keep working. See the 90 Day Promise page for the full terms.

I'm currently with another agency. How does a takeover work?

I handle the transition end to end. Once you give 30 days notice to your current agency I pick up access to your existing Google Ads, GA4 and tracking. I never wipe your account or campaigns without your sign-off. The first month is usually audit and stabilise rather than rebuild, so you don't lose performance during the swap.

Do you actually do the work yourself or is it outsourced?

All Google Ads work is done by the founder, Simon Smith, in-house in the UK. No offshore teams, no junior account managers learning on your account, no white labelling. You speak directly with the specialist running your campaigns every time.

Do I own my Google Ads account?

Yes, always. You own your account, your data and your campaigns. You keep full access at all times.

What industries does PositionWorks work with?

UK businesses across trades and home improvement (electricians, plumbers, builders, roofers), professional services (accountants, solicitors, consultants), healthcare and clinics, property and lettings, and B2B services.

Google Ads vs SEO vs Facebook Ads: Where to Start (UK)

Deciding between Google Ads vs SEO vs Facebook Ads comes down to how fast you need results and whether people are already actively searching for what you sell. Most growing businesses end up using more than one — but the right first channel depends on intent and timeline.

The quick comparison

	Google Ads	SEO	Facebook / Instagram Ads
Speed to results	Days	3–9 months	Days–weeks
Intent	High (active search)	High (active search)	Low–medium (interruption)
Ongoing cost	Pay per click	Time/content, “free” clicks	Pay per impression/click
Best for	Existing demand, lead gen	Long-term authority	Demand creation, visual products

When to start with Google Ads

Google Ads wins when there’s existing search demand — people typing “emergency electrician near me” or “private GP London”. You appear at the exact moment someone wants what you offer, and you can be live in days. That immediacy is why it’s the usual first channel for service businesses that need enquiries now.

When to prioritise SEO

SEO captures the same high-intent searches but without paying per click — once you rank. The catch is time: it typically takes several months to build authority and see meaningful traffic. It’s an investment in compounding, long-term visibility, best run alongside ads rather than instead of them.

When Facebook and Instagram ads make sense

Meta’s platforms are about creating demand rather than capturing it. They shine for visual products, local awareness, events and offers people don’t actively search for. Intent is lower than search, so expect more impressions to produce a lead — but the targeting and creative reach can be excellent for the right business.

The honest answer for most UK SMEs

If you sell a service people search for, start with Google Ads to get enquiries flowing, then build SEO underneath it so you’re not paying for every click forever. Add social once you know your offer and message convert. The mistake is spreading a small budget thinly across all three at once.

Is Google Ads right for your business?

Google Ads works best when there’s clear search demand, you can track results, and a customer is worth £300+. It’s a poor fit for very low-margin products, things nobody searches for, or campaigns with unrealistic budgets. If you’re unsure, an honest suitability check beats guessing — see how I help or the pricing.

Frequently asked questions

Should I do Google Ads and SEO together?

Ideally yes. Ads deliver immediate enquiries while SEO builds compounding free traffic. Running both also gives you more search-term data to improve each.

Is Facebook cheaper than Google Ads?

Cost per click is often lower, but intent is lower too, so cost per lead can be similar or higher depending on your business. Compare leads, not clicks.

Can I just rely on SEO and skip ads?

Eventually, maybe — but SEO takes months. Most businesses can’t wait that long for enquiries, which is why ads bridge the gap.

Which has the best ROI?

Whichever matches your demand and timeline. For existing search demand and a need for speed, Google Ads usually wins on short-term ROI.

Want a straight answer on whether Google Ads is right for you? Get a free, no-pressure review.

Google Ads vs SEO vs Facebook Ads: Where Should a UK Small Business Start?