What's included in the free Google Ads audit?

A full written review of your Google Ads account. Reply with your audit within 24 hours. It covers account structure, keyword strategy, ad copy, landing page recommendations, conversion tracking accuracy, and wasted spend. No obligation, no upsell, yours to keep.

What budget do I need to start?

There's no fixed minimum but most clients start at £1,000+/month in ad spend. I'll advise based on your goals and market.

How much does Google Ads management cost with PositionWorks?

Four plans: Core at £295/month for accounts spending up to £1,500/m, Performance at £595/month for £1,500 to £5,000/m (most popular), Growth at £895/month for £5,000 to £10,000/m, and Strategic from £1,295/month for £10,000+/m. All plans include account management, weekly or monthly optimisation, conversion tracking and reporting. The £695 setup fee is included when you commit to the 3-month initial term, and only becomes payable if you cancel early.

Are there long term contracts?

No long contracts. Plans run on a 3 month initial term, then roll monthly. After that you can cancel any time with 30 days' notice.

What if my results don't improve in the first 90 days?

That's exactly what the 90 Day Promise covers. If I haven't moved at least one of your three core metrics — cost per conversion, conversion volume or ROAS — in your favour within the first 90 days, you get the next month of management free while I keep working. See the 90 Day Promise page for the full terms.

I'm currently with another agency. How does a takeover work?

I handle the transition end to end. Once you give 30 days notice to your current agency I pick up access to your existing Google Ads, GA4 and tracking. I never wipe your account or campaigns without your sign-off. The first month is usually audit and stabilise rather than rebuild, so you don't lose performance during the swap.

Do you actually do the work yourself or is it outsourced?

All Google Ads work is done by the founder, Simon Smith, in-house in the UK. No offshore teams, no junior account managers learning on your account, no white labelling. You speak directly with the specialist running your campaigns every time.

Do I own my Google Ads account?

Yes, always. You own your account, your data and your campaigns. You keep full access at all times.

What industries does PositionWorks work with?

UK businesses across trades and home improvement (electricians, plumbers, builders, roofers), professional services (accountants, solicitors, consultants), healthcare and clinics, property and lettings, and B2B services.

9 Questions to Ask Before Hiring a Google Ads Manager

The key questions to ask before hiring a Google Ads manager are whether you will own the account and data, how conversion tracking is set up, and exactly what the management fee includes. The provider’s answers tell you more than their pricing does. Here’s the full list to take into any sales call.

1. Will I own the Google Ads account and data?

You should always own your account outright, on your own billing, with the manager given access. If a provider keeps the account in their name, you can lose your history and data if you ever leave. This is non-negotiable.

2. How will you set up and report conversion tracking?

Without proper tracking, nobody can tell which clicks became real enquiries. Ask specifically how calls, forms and bookings will be measured — and how often you’ll see that data in plain English.

3. Who will actually manage my account day to day?

At some agencies, the expert who pitches isn’t the person who runs your account. Ask who does the hands-on work and how experienced they are.

4. What exactly does the management fee include?

Get the scope in writing: audit/setup, campaign and keyword management, tracking, optimisation and reporting. Vague “monitoring” is a red flag.

5. Is the fee flat or a percentage of spend?

A flat fee is predictable and keeps incentives clean. If it’s a percentage, ask what happens to their cut when your spend rises or falls.

6. Are setup fees one-off, and what’s the notice period?

Clarify whether any setup fee is charged once or recurring, and how much notice you need to give to leave. Long lock-ins with short notice clauses favour the provider, not you.

7. How will we measure success?

Agree the metric that matters — cost per lead, number of enquiries, return on ad spend — before you start, not after. “More clicks” is not a business outcome.

8. Can you show real results or references?

Ask for anonymised account numbers or references. Specifics (“we cut cost per lead from £107 to £63”) beat slogans. You can see that kind of detail on my results page.

9. Will you tell me if Google Ads isn’t right for me?

An honest specialist will say so if your margins, demand or budget don’t suit Google Ads — rather than taking the fee anyway. That candour is one of the best signals you can get.

Putting it together

If a provider answers these nine clearly and in writing, you’re in safe hands regardless of whether they’re a freelancer or an agency. If the answers are vague — especially on ownership and tracking — keep looking.

Frequently asked questions

What’s the most important question to ask?

“Do I own the account and data?” Everything else can be fixed; losing your account and history can’t.

Should I be wary of percentage-of-spend pricing?

Not always, but understand the incentive: the more you spend, the more they earn. A flat fee avoids that tension.

How do I know if their results are real?

Ask for specific, recent numbers and the context behind them. Genuine results come with detail; fluff comes with adjectives.

Is it normal to get a free audit first?

Yes — many good specialists offer a no-obligation audit so you can judge their thinking before committing.

Want to put these questions to the test? Get a free Google Ads audit — I’ll answer all nine up front, no pressure. More on how I work on the about page.