Question 1

What's included in the free Google Ads audit?

Accepted Answer

A full written review of your Google Ads account. Reply with your audit within 24 hours. It covers account structure, keyword strategy, ad copy, landing page recommendations, conversion tracking accuracy, and wasted spend. No obligation, no upsell, yours to keep.

Question 2

What budget do I need to start?

Accepted Answer

There's no fixed minimum but most clients start at £1,000+/month in ad spend. I'll advise based on your goals and market.

Question 3

How much does Google Ads management cost with PositionWorks?

Accepted Answer

Four plans: Core at £295/month for accounts spending up to £1,500/m, Performance at £595/month for £1,500 to £5,000/m (most popular), Growth at £895/month for £5,000 to £10,000/m, and Strategic from £1,295/month for £10,000+/m. All plans include account management, weekly or monthly optimisation, conversion tracking and reporting. The £695 setup fee is included when you commit to the 3-month initial term, and only becomes payable if you cancel early.

Question 4

Are there long term contracts?

Accepted Answer

No long contracts. Plans run on a 3 month initial term, then roll monthly. After that you can cancel any time with 30 days' notice.

Question 5

What if my results don't improve in the first 90 days?

Accepted Answer

That's exactly what the 90 Day Promise covers. If I haven't moved at least one of your three core metrics — cost per conversion, conversion volume or ROAS — in your favour within the first 90 days, you get the next month of management free while I keep working. See the 90 Day Promise page for the full terms.

Question 6

I'm currently with another agency. How does a takeover work?

Accepted Answer

I handle the transition end to end. Once you give 30 days notice to your current agency I pick up access to your existing Google Ads, GA4 and tracking. I never wipe your account or campaigns without your sign-off. The first month is usually audit and stabilise rather than rebuild, so you don't lose performance during the swap.

Question 7

Do you actually do the work yourself or is it outsourced?

Accepted Answer

All Google Ads work is done by the founder, Simon Smith, in-house in the UK. No offshore teams, no junior account managers learning on your account, no white labelling. You speak directly with the specialist running your campaigns every time.

Question 8

Do I own my Google Ads account?

Accepted Answer

Yes, always. You own your account, your data and your campaigns. You keep full access at all times.

Question 9

What industries does PositionWorks work with?

Accepted Answer

UK businesses across trades and home improvement (electricians, plumbers, builders, roofers), professional services (accountants, solicitors, consultants), healthcare and clinics, property and lettings, and B2B services.