Google Ads management built for UK fitness & leisure.
Specialist Google Ads campaigns for UK gyms and fitness clubs. Real sign ups, transparent pricing, no long contracts. Backed by a 90 day improvement promise. Pick your trade below to see how it works for your service.
Pick your trade.
Each page covers the campaigns I run, real benchmarks, example ads, pricing and FAQs for that specific trade.
Google Ads for Gyms
More free trial sign ups, PT bookings and member conversions. Built around membership growth, personal training and class promotion.
See the gyms page →Google Ads for Personal Trainers
More free consultation calls, 12 week transformation enquiries and block booking sign ups. Built around CIMSPA and REPs qualified PTs working solo, in studios or online.
See the personal trainers page →Google Ads for Yoga Studios
Fill intro classes, grow unlimited memberships and convert teacher training enquiries. Built for independent UK yoga studios.
See the yoga studios page →gyms, personal trainers and yoga studios, kitchen and bathroom fitters. Want yours next? Get in touch.
Common Questions About Google Ads For Fitness & Leisure
Straight answers from a UK Google Ads specialist who has spent over £1.36M for gyms and fitness clubs.
How much do UK fitness & leisure typically spend on Google Ads?
Most successful UK gyms and fitness clubs spend between £800 and £3,500 a month on Google Ads. The right number depends on your service area, average job value, and how many jobs you can realistically take on each month.
For local gyms and fitness clubs like gyms, personal trainers and yoga studios I typically start around £1,000 to £1,500 per month and scale up as the data shows what is working.
Which fitness & leisure work best on Google Ads?
Almost every fitness business can work well on Google Ads if the campaign is set up properly. The strongest results tend to come from businesses with high enquiry value or urgent demand: gyms, personal trainers and yoga studios.
Even smaller-ticket trades work well when ads are tightly targeted to high-intent local searches.
How long until I start getting leads from Google Ads?
Most trade campaigns start producing enquiries within the first 7 to 14 days. The first 30 days are about gathering data and removing waste. From month two onward you usually see steadier lead flow and a lower cost per lead.
How does Google Ads compare to directory listings, directory listings or Yell?
Directories give you shared leads that go to multiple competitors. Google Ads gives you exclusive enquiries that come straight to your phone or inbox.
Most trades I work with use directories as a backup and treat Google Ads as their primary lead source because the leads convert better and the customer relationship belongs to them, not the platform.
What is a good cost per lead for trades?
The UK average cost per lead across home services sits around £119 according to industry data. My trade clients average £62.57 per lead because of tight targeting, strong landing pages and constant optimisation.
Anything under £80 per lead for a UK service business is generally a healthy result.
Do gyms and fitness clubs need a website to run Google Ads?
Yes. A landing page that loads quickly, explains what you do and makes it easy to contact you is critical. Without a strong page, you pay for clicks that never convert.
If you do not have one, I build a simple high-converting landing page as part of the setup.
What is the difference between Local Services Ads and Google Ads?
Local Services Ads (LSA) charge you per lead and require Google verification. They sit at the very top of the results with the green tick badge.
Standard Google Ads (Search) charge you per click and give you full control over keywords, landing pages and ad copy. Most trades benefit from running both, with LSA covering trust-led searches and Search Ads covering the wider intent funnel.
What makes PositionWorks different from other Google Ads agencies?
I run PositionWorks personally. You deal with a Google Ads specialist directly, not an account manager who passes work to a junior team.
Every campaign is built from scratch around your business with proven structures from over £1.36M in managed spend across UK fitness & leisure. No long contracts, no tie-ins, just transparent monthly management.