More consultation bookings from local searchers. Less wasted spend.

Most solo PTs do well on £200 to £800 a month in ad spend. That’s enough to win in your town or service area at a sensible cost per consultation. If you run a small PT studio with 2-3 trainers, £600 to £1,500 a month is more realistic. I’ll size the budget to your client capacity, your area and your average client value, not pull a number out of thin air.

Once a campaign is properly set up, £15 to £40 per booked consultation is a fair benchmark for UK PTs. Online coaching enquiries can come in cheaper. Niche services like post-natal PT or sport-specific coaching often cost more per click but convert at a higher value. I track every lead back to the keyword that produced it so you know exactly where your money is working.

Google doesn’t require it but your prospects look for it. I make sure your REPs Level 3, CIMSPA membership, or any specialist qualification (post-natal, GP referral, strength and conditioning) is front and centre in your ad copy and on your landing page. It’s one of the cheapest ways to lift conversion rate without spending more on clicks.

Yes, and I’ll mention it in your ads where space allows. Trust signals like “£6m public liability cover” or “fully insured” sit alongside CIMSPA and REPs and help the right people pick up the phone. If you don’t have cover yet, get it before I launch, it’s £8-£15 a month and non-negotiable for any paid traffic strategy.

Yes, this is the most common setup I work with. I target the area you actually train in, your home town or commuter belt, not the gym brand. Your landing page focuses on you, your results and your sessions, not the building. PTs who rent space at a chain gym can run Google Ads against the gym’s own in-house trainers and win, because you sell something different.

Brilliantly, actually. Mobile PTs have a huge advantage in Google Ads because you can serve a wider radius without overheads. I build campaigns around “personal trainer in [town]”, “mobile personal trainer” and “home workout sessions” keywords. The landing page shows the radius you cover and any travel costs upfront so you don’t waste clicks on people miles outside your area.

Yes, but the playbook is different. Online coaching campaigns target by keyword and interest rather than postcode, and the landing page does more heavy lifting because there’s no in-person hook. Expect higher CPCs (you’re competing nationally) but also higher client lifetime value. Block bookings and 12 week transformation programmes usually outsell month-to-month online plans, so I lean into those offers.

You can run ads as a general PT, but a clear niche almost always lowers your cost per lead. “Post-natal PT in Leeds” beats “personal trainer in Leeds” every time because the search has higher intent and less competition. Pick one niche you’re qualified for, build a dedicated landing page for it, and run a separate campaign. Generalist ads can still run alongside but the niche pulls the cheaper leads.

Real consultation bookings usually start in week one or two. The first 30 days are about getting data, the next 30 about cutting what’s not working, the next 30 about scaling what is. By day 90 the account should be predictable. That’s why my promise is 90 days, not 30.

Yes. I audit what’s there first (free, reply within 24 hours, full audit within 24 hours), tell you what’s wasting money and what’s working, then I agree a plan. You keep ownership of the account always. If I ever part ways, the account, history and conversion data stay with you. No agency lock-in.

No, I manage Google Ads, not your inbox. But I’ll set up call tracking, form tracking and a clear, fast landing page so leads come through clean and ready for you to follow up. I can also wire up automated SMS or email replies so leads don’t go cold while you’re mid-session with a client.

Yes. I target by postcode, radius, town or any combination. I can also exclude areas you don’t want leads from (too far to travel, postcodes that don’t convert, whatever). Geo targeting is one of the biggest levers in PT campaigns and most agencies do it badly.

That’s what the 90 day promise is for. If you’re not measurably better off after 90 days I’ll work the next month for free until you are. If I hit a point where Google Ads genuinely isn’t right for your business, I’ll tell you straight and stop billing. I’d rather lose a client than waste their money.

You need somewhere people land after they click, but it doesn’t have to be a 30 page website. A single fast-loading landing page with your photo, qualifications, sessions on offer, pricing and a booking link is enough to start. I can recommend builders and templates that work for PTs.

Yes. Google Ads doesn’t lean on your Google review count the way third party directories do. As long as your landing page looks credible (clear pricing, qualifications, photo, public liability badge, CIMSPA or REPs membership) you can compete from day one. Reviews come quickly once you’re running consultations.