More class bookings from local searchers. Less wasted spend.

Most independent yoga studios start between £400 and £1,500 a month. £400 to £700 is enough to prove a cost per intro class booking in a tight local catchment. £1,000 to £1,500 starts to drive real volume on intro trials, plus teacher training enquiries and retreat sign-ups. I size the budget to your studio’s capacity, catchment and average member value, not pull a number out of thin air.

Once the campaign is set up properly, £8 to £25 per intro class booking is a fair UK benchmark. Hot yoga and city centre studios sit at the low end because demand is high. Boutique studios in smaller towns can be a little higher. Teacher training enquiries usually cost £40 to £90 each, which is the right benchmark to judge those campaigns by.

No. You don’t need Yoga Alliance accreditation to run ads. But if you’re a Registered Yoga School running 200hr or 500hr teacher training, naming that accreditation in your ad assets and on the landing page lifts conversion. Trainees actively search for ‘Yoga Alliance accredited teacher training’, so that wording belongs in your ad copy.

You’re not required to have it to run Google Ads, but you should have it before strangers start walking into your studio. Specialist yoga insurers cover most independent studios for a modest annual fee. Most landlords and shared venues will ask to see your cover anyway.

Yes. I’ve run profitable campaigns for yoga businesses operating out of community halls, gym studios, church halls and shared spaces. What matters is a consistent class schedule, an online booking system people can use without phoning, and a clear landing page to send paid traffic to.

It still works, you just need a tidy booking flow. Pop-up and outdoor yoga businesses do well on local searches like ‘outdoor yoga [city]’ and seasonal terms in spring and summer. I schedule the campaign around the dates and locations you actually run, and pause it when you don’t, so you’re never paying for clicks that can’t convert.

It can, but the buyer journey is different. Online yoga competes with platforms like Glo and Alo Moves, plus a lot of free YouTube. Paid search works best when you have a specific angle – a niche style, a teacher with a following, or a structured course rather than a generic on-demand library.

General studios can absolutely work, but the campaigns that hit the lowest cost per intro tend to have a clear identity – hot yoga, vinyasa, ashtanga, prenatal, or a teacher training school. A clearer identity helps your Quality Score and gives you something to say that chains and ClassPass can’t copy.

First intro class bookings usually come in inside the first week. Teacher training enquiries take longer because trainees research for two to six weeks before they enquire. Retreat enquiries sit somewhere in between. I commit to a meaningful read at 30 days and adjust from there.

Yes. I work inside your own account so you keep ownership and history. I start with a Fix audit (£495) and decide together whether to rebuild from scratch or optimise what’s there.

No, I run the marketing side. Bookings flow straight into your booking system (Mindbody, TeamUp, Momence, Bsport, Acuity – whichever you use). I make sure conversion tracking is wired up properly so I can see which keywords are booking classes and which are wasting spend.

Yes. Postcode-level targeting is built into every campaign. For local class bookings I usually run a tight 1 to 5 mile radius around the studio. For teacher training and retreats I open it up because trainees and retreat-goers travel further.

I look at it together. Sometimes the fix is a landing page change or a schedule visibility tweak. Sometimes it’s that the catchment is too thin for the spend level. I won’t keep burning your budget on something that isn’t working – I’ll tell you and pause it.

Yes. At a minimum you need a solid landing page with your class schedule and a clear way to book online. If your site is weak I can recommend a fast, low-cost build that integrates with Mindbody, TeamUp, Momence or whichever booking platform you use.

Yes, but reviews matter from day one. I help you build a simple post-class review request flow so social proof grows alongside the ads. Studios with 20+ Google reviews convert noticeably better, so it’s worth focusing on that in the first 60 days.