More new block enquiries and tenant leads. Less wasted spend.
Specialist Google Ads management for UK block management firms. Built around the work you actually want, new new block instructions, leaseholder services and block management. Real bookings, not directory tyre kickers.
Illustrative dashboard. Real client snapshot in Real Results below.
Google captures the moment someone needs an block management firm now.
SEO is slow to build. Directories bring volume but the wrong fit. Facebook ads catch people who weren’t actively looking. Google Ads put you in front of RTM directors and freeholders the second they type “block management firm near me” into their phone. That’s why it works for trades that solve urgent problems.
“RTM wants to switch managing agent” searches convert hard
An RTM director unhappy with their current managing agent rarely shops more than three names. They Google “switch block management firm in [town]”, click a credible local result, fill in the contact form, and hear back within a day. UK average conversion rate for block management firm searches is 9%+, twice the average across home services.
Postcode level targeting cuts the wasted spend
Most block management firms work a 15 25 mile radius. Google Ads lets us bid only inside that radius, exclude postcodes you don’t serve, and weight bids higher in your most profitable patches. No wasted clicks from someone 80 miles away.
New block instructions, RTM switches and developer handovers each get their own campaign
A leaseholder searching “Free Valuation Birmingham” wants a different message and price than a leaseholder searching “block management”. I build a campaign for each so the ad, the landing page and the bid all match the job.
Every call is tracked back to the keyword that booked it
No call tracking means no clue what’s working. I hook up call tracking on every campaign so you know which keywords pay back, which ones to kill, and which ones to scale.
A real negative keyword list keeps tyre kickers out
“Block Management Companies courses”, “block management firm salary”, “block management firm training”, “free”, “DIY”, these search terms drain budgets daily. I block them on day one and keep the negatives list updated every month so your spend only buys real job enquiries.
Bids ramp up at the times enquiries actually convert
Most block management firm calls come between 7am and 10am, plus a second spike at 5 7pm. I schedule bid uplift in those windows and dial back when nobody’s calling. Your budget gets spent when it earns the most.
Built around the jobs that actually pay.
No generic “Block Management Near You, Call Now” garbage. Each service gets its own ad copy, landing message and bid strategy so the right enquiry lands in your inbox, not the wrong one.
The numbers most agencies won’t show you.
Source: 2025 UK property and block management Google Ads benchmarks. Anyone quoting tighter numbers without seeing your account is guessing.
A simple 4 step process. No 90 day onboarding waffle.
Free audit
If you’re already running ads, I dig through the account and write you a plain English audit of what’s broken and what to fix first. If you’re new, I map a clean structure round your services and area.
Build & launch
Service split campaigns, geo and schedule dialled in, conversion and call tracking wired up, negative keywords seeded, ad copy written by a human. Live within 7 to 10 days of go ahead.
Optimise weekly
Search terms reviewed, negatives added, bids tweaked, ad copy tested, landing pages improved. Monthly update on what changed and what’s coming next.
Scale
Once cost per call is sub-£250 consistently, I widen the radius, layer on remarketing, add new services and grow the budget without breaking what’s working.
This is what your search ads should actually look like.
Three quick mockups. Each one targets a different search intent. Each one uses the structure, sitelinks and callouts that turn impressions into booked jobs.
RTM Looking To Switch | Modern Block Management
New Build Handover Specialists | Developer Liaison
Section 20 Compliant Block Management | Free Audit
Lifetime numbers from my UK home services portfolio.
The numbers below are from a UK home improvement client I’ve managed since December 2022. The principles, structure and discipline are exactly what I apply to block management firm accounts, same playbook, just plugged into your services and your area.
Live UK home improvement client account, anonymised. Lifetime performance under my management. Not an block management firm account, I’ve been honest about that. The mechanics are identical.
Should you run Google Ads, Local Services Ads, or both?
Short answer: most established block management firms want both. Here’s how they actually differ and which one earns first.
More control. More room to scale.
Pay per click. You control keywords, ad copy, landing pages, geo, schedule, bidding. Best when you want to grow predictably, target specific services (block management, RTM advisory, Section 20 administration), or already have lead capture set up. This is what I manage day in, day out.
Pay per lead. Sit at the very top.
Pay only when someone calls or messages you. Sit above standard Google Ads with the Google Guaranteed badge, strong trust signal for residential work. Less control, less scalable, but a solid extra lead source once you’re verified.
Start with Google Ads. Layer LSAs once you’ve got data.
Google Ads first because I can prove it pays back, dial in your services, and feed the LSA quality score with positive reviews. Once cost per call is steady, I help you get verified for LSAs and run both. Most clients see 30 50% more leads from running both.
Simple, transparent pricing
Core
Perfect for new businesses getting started with Google Ads.
- Account setup or review
- Campaign structure & targeting
- Keyword & search term management
- Conversion tracking essentials
- Monthly optimisation & reporting
Performance
Best for businesses wanting stronger leads, better results and faster growth.
- Everything in Core, plus:
- Deeper campaign planning
- Enhanced tracking & call tracking review
- Weekly optimisation & reporting
- Ongoing testing & improvement
Growth
For ambitious businesses ready to scale more aggressively.
- Everything in Performance, plus:
- Advanced testing & CRO insights
- Landing page recommendations
- Competitor analysis
- Strategic growth planning
Strategic
For larger budgets needing tailored strategy, oversight and scale.
- Everything in Growth, plus:
- Bespoke account strategy
- Advanced budget allocation
- Multi-campaign growth roadmap
- Priority support & strategy calls
Plans run on a 3-month initial term, then monthly rolling with 30 days notice. Ad spend is additional and goes directly to Google.
No improvement in 90 days? I work for free until you see it.
90 Day Improvement Promise
If I can’t show clear, measurable improvements in your block management firm Google Ads account within 90 days, I’ll continue managing your account at no management fee for up to a further 90 days, subject to the full Promise terms. That’s how confident I am in the work.
Block Management Google Ads, answered straight.
Real questions from real block management firms running their own ads.
How much should a block management firm spend on Google Ads in the UK?
What’s a realistic cost per new block enquiry?
How long until I see results?
Can you take over my existing Google Ads account?
Should I do Google Ads or Local Services Ads first?
Do you handle the calls and enquiry forms?
Can you target specific postcodes or radius?
What if my campaign isn’t profitable?
Will Google Ads work for a newer firm without ARMA or TPI accreditation yet?
Will my ads reference Section 20, RICS or service charge transparency?
Get Your Free Block Management Companies Google Ads Plan
Already running ads? I will audit what is wasting money. Starting from scratch? I will build your launch plan. Also covering Google Ads for the property sector.