Google Ads insights for UK businesses
Practical guides on getting more from Google Ads. Written by Simon, based on actual UK accounts I’m running. No fluff, no theory, just what’s working right now.
What Is a Good Google Ads Conversion Rate and Cost Per Lead? (2026)
What is a good Google Ads conversion rate and cost per lead in 2026? Industry benchmarks, what counts as good, and the levers that improve both.
How Much Does Google Ads Management Cost in the UK? (2026 Guide)
What does Google Ads management cost in the UK? Real 2026 fee ranges for freelancers vs agencies, flat fee vs % of spend, and how to avoid overpaying.
Google Ads Freelancer vs Agency: Which Is Right for Your UK Business?
Freelancer or agency for Google Ads? An honest UK comparison of cost, results, communication and control — and how to choose the right one for your business.
How Much Should I Spend on Google Ads? A UK Budget Guide
How much should a UK small business spend on Google Ads? A practical budget guide — minimum spend, how to set a budget from your goals, and what to expect.
Google Ads vs SEO vs Facebook Ads: Where Should a UK Small Business Start?
Google Ads, SEO or Facebook Ads — which should a UK small business start with? An honest comparison of speed, cost, intent and best use case for each.
9 Questions to Ask Before Hiring a Google Ads Manager
Hiring a Google Ads manager or agency in the UK? Ask these 9 questions first — account ownership, tracking, fees and reporting — to avoid wasted budget.
Why Are My Google Ads Not Generating Leads? 8 Common Causes
Google Ads running but no leads? The 8 most common reasons UK businesses waste budget — broken tracking, broad match, weak landing pages — and how to fix each.
Google Ads for UK Letting Agents: How to Generate Landlord Enquiries That Actually Convert
A practical Google Ads guide for UK letting agents. The campaign structure, keyword strategy and conversion tracking that gets landlord enquiries instead of tenant clicks.
Google Ads for UK Private Clinics: The Compliance, Conversion and Call Tracking Playbook
A practical Google Ads playbook for UK private clinics. Compliance, call tracking, conversion tracking, and the campaign structure that delivers patients without breaching policy.
Google Ads for UK Accountants and Solicitors: How to Stop Competing for the Wrong Searches
Why most UK accountancy and law firms overspend on Google Ads, and the five fixes that drop cost per qualified enquiry by 40 to 60 percent.
7 Google Ads Mistakes UK Trades Make (and How to Fix Them)
Most UK trades waste 30 to 50 percent of their Google Ads budget on the same fixable mistakes. Here are the seven that cost you the most, and what to do instead.
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